What you will do:
● Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
● Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
● Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
● Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
● A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
● Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
● Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:
● Experience: 1 to 3 years of experience in Google Ads campaign management.
● Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent).
● Self-driven and a strong bias for action, fitment in startup culture.
● In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
● Budget Management: Proven track record of running campaigns with budgets of ₹10 Lakh+ per month.
● Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
● Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
● Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
● Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
● Someone who can manage complexity and is good at problem solving with a first-principles approach

Sr. Associate - Performance & Marketing

CTC-9.00 to 12.00 Lacs Education - Graduation Location - Gurugram